A Review of The Master Plan by Charles Heflin
There has been a lot of buzz recently about Charles Heflin’s The Master Plan. and in my opinion it is totally justified.
The Master Plan (TMP) not only includes a smorgasbord of non-spammy techniques but discusses the ins and outs of such topics as Latent Semantic Indexing (LSI), expert verbiage, theming, tag and ping and other [...]
