Internet Marketing Training Archives

Twitter was launched 2006 and over the past few years, it has shown phenomenal growth. In fact, in February of 2009, Twitter was ranked as the number 3 most popular site on the Net, next to MySpace and Facebook. Many business owners are now using Twitter to promote their business. However, many don’t know how to maximize the site to their advantage.

For you Twitterers who own any kind of business, here are some excellent tips for you:

Set Up Your Twitter Account for Business

You must open your own Twitter account first before you can use the site for business purposes. Luckily, that is very simple to do. Once your account has been opened, you should create a profile page for your business.  You can also design your own backdrop, or have one designed for you, and have your business info on the backdrop image. Once you have your account, profile, and backdrop image in place, you can start letting other Twitter users know about your business.

Use Twitter for Market Research

Twitter is a great internet site for market research. Every business has its target market. Through Twitter, you can easily connect with your target market and get pertinent feedback from them. Many of today’s business owners fail because they don’t know the true needs of their market. With the help of Twitter, you can easily listen to the needs of your prospects, the issues they are currently facing, and discover the kind of help they want. You’ll just need to pay close attention and ask questions.

Studying your target market is very important for your business success. Identify their needs and wants so that you can provide them answers. Remember, you must try to build trust and authority. Twitter has jillions of users from all over the planet. Just imagine how many of them you can get to shop at your business. Finding clients through Twitter is not as much work as you might think.

Use Twitter to Build a List

Twitter is a natural list builder. Twitterers who are interested in your business services will seek you out and become your follower, and will read your Tweets. You can also find other like-minded Twitterers and follow them. A lot of them will return the follow. Some say that as many as 40% of those you follow will follow you back. These followers can be considered a list of sorts.

As your list begins to grow, you can, and should, share information with them. Some examples would be a quick Tweet asking them to opt-in to your newsletter, or offering them a free gift. You don’t want to promote your business every single time you tweet to your target market, or you might be considered a spammer, but it’s perfectly ok to mention your business every once in a while.

Build Relationships with Your Followers

Whenever you meet someone on Twitter, try to establish a good relationship. You are a customer too. You buy from people who you trust and like. Your target market also behaves the same way. You must get to know your clients better and win their trust and confidence. Ninety percent of your Twitter updates should contain helpful information and try to limit your promotion. In this way, you can attract more leads and later on they may become subscribers or customers.

Tweet Your Events

If you offer podcasts or any other type of event, you should send out invitations to your followers through Twitter. It’s no-cost and immediate. Start early, and send out several invitations and reminders, interspersed with your other Tweets. The more people who see your invitations and reminders, the more you will be promoting your business.

Start A Blog

Your followers will need a website to visit to find out more about you and your business and what it has to offer. In order to show competence in your business, a good blog or website is a must. You can easily set up a blog, or have one set up for you. There are many tools that can automatically watch for any posts you have made to your blog and share them with your Twitter followers.

Once you have determined what your market wants or needs, you can create blog posts or create articles about those needs and wants. You can also create a new service to meet such needs or perhaps you can conduct a teleseminar on a topic that might be of interest to your target market. Any blog posts, articles, teleseminar, videos or podcasts that you create will attract more leads to your site, both through regular channels like the search engines, and also through Twitter. You’ll be pleasantly surprised at the number of visitors you will receive immediately after “Tweeting” about a new post.


Twitter wants to know – What are you doing? You must answer this question, in 140 characters or less, so that you can let the entire world know about your business. After that, you can follow up with the helpful tips mentioned above.

Visit this site for more great articles and even more more detail on using Twitter for business,

Content Marketing

Marketing with articles has been with us since newspapers and magazines have existed. Using articles for promotion in the local media for example began when a local business was looking to get visitors to their business. They would write an interesting article and submit it to a newspaper,the newspaper publishing it with all the business contact details.A company could put together an article about the ‘ 5 secrets about filing your taxes’ weeks before it’s tax time. This will more than likely bring an increase of business.

Although many businesses still use news articles in  their local newspaper, many businesses are also going to the internet. Marketing with articles is becoming more and more popular on the net due to the fact it costs nothing and it’s relatively simple to compose an article. It’s also a speedy method of getting your information out with many people seeing it almost immediately. Many people will go to Hubpages or Squidoo type sites,or article directories to get their content seen.The exposure that these kind of sites offer has upped the marketing with articles to higher levels.

Article marketing has proven to be very effective and useful for many internet marketers. By using proper search engine optimization (SEO) planning on your content, focusing on a few keywords or phrases, articles can quickly gain sood rankings in the top search engines. The better the web page the article is on is positioned,the more folk will read it and visit your own website. Companies that use article marketing in this way see a build up of traffic and more sales.

A problem nowadays though is plagiarism and unreadble copy. Because of the growing use of marketing with articles,there are a lot of very similar articles being published,the content of which is unreadable.Some unscrupulous writers will just copy something they like and post it. It is becoming a big problem and many sites that previously were happy to use other people’s content are clamping down on it. They are starting to use software that will detect a plagiarized article and if found will be rejected.

Marketing with articles is is relatively easy pick up. A popular method is to write as if you were writing a note to a friend. Above all though, is to only put out original and fresh articles. Writing great articles will generate traffic and revenue for your business.If you think that you’re a bad writer, or just don’t have the time, you can always hire a writer from one of the many webmaster forums.

Most importantly remember to always include about the author box, with specific information as to how to contact you or your website. When you put an informative or useful article on the net,it will continually draw  visitors to your website and steadily build up your standing and presence on the internet.

Article Writing made easy, with this easy to use article writing software aid. Plus, why not turn your article in to a video with this easy low cost text to video software.

More: webmaster articles and website promotion advice.

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