Internet Marketing Archives

Google Caffeine – What Effect Will It Have On SEO

Google are going to try to improve searches by using a new algorithm which they have named Caffeine. Released on June 8th, Caffeine promises to deliver faster searches and improved quality. Those who use SEO to promote their websites might feel a little concerned by a change like this. So how will Google Caffeine affect SEO? Is the drawing board going to be calling us all back?

 

Well, so far so good. Google Caffeine has now been up and running for over a week and there has been no real noticeable change as to how things are appearing in search engines. There haven’t been any stories about people who were at the top of the search engines, suddenly disappearing off the page. So even though Google Caffeine may yet have an impact on SEO it does not look like there is going to be any immediate changes or problems.

 

The main aim of Google and why they have always been so successful is because they have always been able to provide quality content for those searching for particular items in their search engines and they are continually trying to make changes to ensure this happens. And they could be knocked off their perch by a different search engine if they fail to keep on top of this. So that is why we should really be aware that our websites should pay more attention to the quality rather than the SEO if we want them to be successful in Google. Although this change has not had any immediate impact, it is obvious that future success of websites on the internet will depend on the quality they can provide to the visitor. So by making sure that we focus on pleasing the visitor instead of the search engine web crawlers, we really can’t go wrong.

 

When setting up a website it’s important to have great Search Engine Optimisation. There are many things a good SEO company can do for your site, including Backlinks. Expert help is always a boon when it comes to SEO. SEO only forms part of the equation though, Web Hosting Reviews are equally important.

Twitter was launched 2006 and over the past few years, it has shown phenomenal growth. In fact, in February of 2009, Twitter was ranked as the number 3 most popular site on the Net, next to MySpace and Facebook. Many business owners are now using Twitter to promote their business. However, many don’t know how to maximize the site to their advantage.

For you Twitterers who own any kind of business, here are some excellent tips for you:

Set Up Your Twitter Account for Business

You must open your own Twitter account first before you can use the site for business purposes. Luckily, that is very simple to do. Once your account has been opened, you should create a profile page for your business.  You can also design your own backdrop, or have one designed for you, and have your business info on the backdrop image. Once you have your account, profile, and backdrop image in place, you can start letting other Twitter users know about your business.

Use Twitter for Market Research

Twitter is a great internet site for market research. Every business has its target market. Through Twitter, you can easily connect with your target market and get pertinent feedback from them. Many of today’s business owners fail because they don’t know the true needs of their market. With the help of Twitter, you can easily listen to the needs of your prospects, the issues they are currently facing, and discover the kind of help they want. You’ll just need to pay close attention and ask questions.

Studying your target market is very important for your business success. Identify their needs and wants so that you can provide them answers. Remember, you must try to build trust and authority. Twitter has jillions of users from all over the planet. Just imagine how many of them you can get to shop at your business. Finding clients through Twitter is not as much work as you might think.

Use Twitter to Build a List

Twitter is a natural list builder. Twitterers who are interested in your business services will seek you out and become your follower, and will read your Tweets. You can also find other like-minded Twitterers and follow them. A lot of them will return the follow. Some say that as many as 40% of those you follow will follow you back. These followers can be considered a list of sorts.

As your list begins to grow, you can, and should, share information with them. Some examples would be a quick Tweet asking them to opt-in to your newsletter, or offering them a free gift. You don’t want to promote your business every single time you tweet to your target market, or you might be considered a spammer, but it’s perfectly ok to mention your business every once in a while.

Build Relationships with Your Followers

Whenever you meet someone on Twitter, try to establish a good relationship. You are a customer too. You buy from people who you trust and like. Your target market also behaves the same way. You must get to know your clients better and win their trust and confidence. Ninety percent of your Twitter updates should contain helpful information and try to limit your promotion. In this way, you can attract more leads and later on they may become subscribers or customers.

Tweet Your Events

If you offer podcasts or any other type of event, you should send out invitations to your followers through Twitter. It’s no-cost and immediate. Start early, and send out several invitations and reminders, interspersed with your other Tweets. The more people who see your invitations and reminders, the more you will be promoting your business.

Start A Blog

Your followers will need a website to visit to find out more about you and your business and what it has to offer. In order to show competence in your business, a good blog or website is a must. You can easily set up a blog, or have one set up for you. There are many tools that can automatically watch for any posts you have made to your blog and share them with your Twitter followers.

Once you have determined what your market wants or needs, you can create blog posts or create articles about those needs and wants. You can also create a new service to meet such needs or perhaps you can conduct a teleseminar on a topic that might be of interest to your target market. Any blog posts, articles, teleseminar, videos or podcasts that you create will attract more leads to your site, both through regular channels like the search engines, and also through Twitter. You’ll be pleasantly surprised at the number of visitors you will receive immediately after “Tweeting” about a new post.

Conclusion

Twitter wants to know – What are you doing? You must answer this question, in 140 characters or less, so that you can let the entire world know about your business. After that, you can follow up with the helpful tips mentioned above.

Visit this site for more great articles and even more more detail on using Twitter for business,

Armand Morin – Authority Marketing Program

Armand Morin has just released his latest product, the “Authority Marketing Program“.

Who is Armand Morin?

Well, he’s an internet marketer who works at home and earns more than Angelina Jolie, Ellen Degeneres, and Nicole Kidman, among others. Not bad for working in your pajamas.

He’s put out a great video that you have to watch.

You’ll learn:

1) How to build a BIG email list in a relatively short period of time.

2) How to create such a report with your list that they actually look forward to receiving your emails.

3) How to generate a reliable, recurring monthly income with that list.

…BUT… This video will talk about a few things that are contrary to what “most” people teach. However, you’ll see exactly how this “opposite” approach has created a responsive list of over 130,000+ people in just a few months.

Watch the video now.

It’s a great video.

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A lead generation website is a website which entices a site viewer to make an inquiry or express an interest in buying your products and/or services. Lead generation websites achieve this by persuading website visitors to call a phone number, fill out a form or set up an appointment.

Don’t let your business struggle without a lead generation machine.

Many business owners are busy running their business to really understand that a website that generates leads consistently will make a difference to their bottomline. Your website can capture leads for you 24 hours a day, 7 days a week, even when you’re closed.Imagine, having people asking for your product or service, without you having to buy leads or send out thousands of postcards with the hope of one buyer per thousand. There are people actively seeking your services or products.  Why not ask these people for their name, phone number, and email address?  

Then you could start sending out a monthly newsletter.

Once they share their email and name, you have an easy way to contact these new potential clients; not by bombarding them by email but a simple newsletter, you have a way to legitimately start a dialog with them.You can offer people valuable information in exchange for their contact details.That’s the idea of a lead generation web site in a nutshell. For a local service-based company, this can mean your phone will start to ring more and more often.

By having your website in a way PREqualifying your prospects, you only end up talking to people who are actually interested in what you’re offering, the rest will not call or if they do sign up for the newsletter they will unsubscribe. That’s ok. You actually want that. The people you have on your list are presold visitors who like you and trust you to advise them well. You become a trusted advisor. People trust your recommendations, they trust the motives behind what you say, and they see you as an expert. 

Building your business this way just makes more sense. By building your business base this way makes a lot of sense.

Now your business is “cooking with gas” and you’re seen as the professional or expert you are in your field.With the right lead generation web site you can target your perfect prospects, and spin your market niche to meet your needs and the needs of your website’s visitors. A website gives you the perfect publishing platform with which to build your client and prospect list, and position yourself as an expert. In this way your circle of influence grows, and business just simply becomes easier.

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