Posted by OnlineMarketingReview on 4 September 2009 filed in Internet Marketing
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| eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business |
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| Manufacturer: Wiley |
| Customer Rating: |
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| List Price: $22.95 |
| Sale Price: $15.61 |
| Availibility: Usually ships in 24 hours |
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Product Description |
| In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur's Internet marketing problem. This do-it-yourself book provides the know-how that's needed to win business in cyberspace while eliminating the need for a large marketing budget. In just an hour or two a week, the small business owner will gain control of his or her Internet marketing campaign, using the step-by-step method Perlman presents. Specifically, readers will learn the keys to improving their search-engine ranking (the critical driver of traffic to a Website), how to create and manage blogs and e-newsletters and, finally, the secrets to a successful, sales-driven website. |
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Product Details |
- ISBN13: 9780470411599
- Condition: New
- Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
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Customer Reviews |
 Best book found for beginners |
| Review Date: November 11, 2009 |
| Reviewer: claude whitacre, wooster, ohio United States |
I have dozens of books on internet marketing. This is the one I recommend. Not because the information is unique, but the author's ability to instruct is phenomenal.
This author completely grasps what newbies want to know, and he puts the information in easily digested, easily understood bits. There are other reviews describing the contents, so I won't bore you.
But the subjects covered are so easy to grasp, that any beginner will get value out of this book. I recommend it to anyone wanting to know how to make a website...and make it sell. |
Provides a goldmine of basic information about Internet Marketing so you can build your own online platform!
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| Review Date: January 19, 2009 |
| Reviewer: Jeff Lippincott, Princeton, NJ USA |
I liked this book a lot. Maybe it was because I read a book on the topic last week ["Internet Marketing for Free" (ISBN: 9781440415005)] that greatly disappointed me. And this book covered much the same material, but so much more eloquently. I consider the instant book being reviewed to be well written and well organized. It has the following 18 short chapters and two appendices:
0. Introduction
00. How to read this book
1. Anatomy of a search engine
2. Pay-per-click (PPC), i.e., sponsored ads
3. Domain names & alternative domain names
4. Keywords
5. Title tag
6. Meta description tag
7. Home page content
8. Link popularity
9. Hurl your URL
10. Social networking sites
11. Artcles
12. Press releases
13. Blogs
14. Opt-in forms
15. Email marketing
16. Video
17. Web site usability
18. Closing word
A. Glossary
B. Bonus resources
The book is divided into two sections. The first section includes chapters 1-8, and focuses on search engine optimization. The second section includes the remainder of the book, and focuses on building an online platform for your consulting practice, or whatever.
I am not aware of another book that covers the basics of Internet Marketing as succinctly as this one. The book I cite above does cover this topic, so it's not like the topic hasn't been written about. And there are other books, too. But if Internet Marketing is a subject that you need to become expert on, then this book certainly should be part of your library. 5 stars!
Recommended reading list:
>>The Author's Guide to Building an Online Platform: Leveraging the Internet to Sell More Books
>>The Web-Savvy Writer: Book Promotion with a High-Tech Twist, Second Edition
>>ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income
>>Social Media Marketing: An Hour a Day
>>Web Business Success: The Entrepreneur's Guide to Web Sites That Work |
Very easy to follow; packed with good resources
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| Review Date: March 11, 2010 |
| Reviewer: Mina T. Watkins, |
| eBoot Camp has given me the tools to increase traffic on my website, and the results are practically instant! The book is very easy to read and for all levels - from a novice to someone like myself who thought I knew the internet - it is a great resource to have handy. |
eBOOTCAMP by Corey Perlman
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| Review Date: March 16, 2010 |
| Reviewer: Chris Kelly, |
| I found a lot of useful information on this book. I would recommend it to publish any type web page. |
Great Book
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| Review Date: March 30, 2010 |
| Reviewer: Ralph, |
In a field of poorly written and poorly advised internet books, this one shines. It is well organized and up to date which is a major task in itself due to the constantly changing subject of promoting your website.Unlike others, there are few dead links and most offer great information to go along with the text. I recommend it highly. You won't be disappointed because this stuff really works.
Marge |
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