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Internet Marketing and e-Commerce
 
Manufacturer: South-Western College Pub
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Product Description
INTERNET MARKETING & E-COMMERCE, continues where the previous edition left off: emphasizing rigor instead of hype, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, and paying close attention to what is unique about online marketing.

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Customer Reviews
Very Insightful
 
Review Date: March 17, 2008
Reviewer: Peter Alexander, San Jose, CA
An excellent reference on the issues for marketeers in an Internet and e-Commerce world. The historical perspective and real-world examples bring the work to life. This is the basis for much of the skills development we do on my team.

VP Business Marketing, Cisco Systems
A comprehensive reference source
 
Review Date: November 6, 2007
Reviewer: Patrick Guerra, Silicon Valley
A comprehensive, easy to understand and practical application of theory and practice.

All of the building blocks (technologies and practices) and the latest techniques to help you revolutionize your customer reach and transform your business.

Pat

The most valuable book in Internet Marketing & E-commerce
 
Review Date: February 6, 2007
Reviewer: Magne Bjella, Oslo, Norway
To be successful in Internet marketing and e-commerce you have to start learning every important area that makes Internet so powerful and valuable. You have to understand about networks but also individual's behavior online. It is important to learn about traffic building and usability - and more. I will strongly recommend this book from Ward Hanson and Kirthi Kalyanam - Buy it - Read it - and start your successful road.
Just one word: A classic, out of date, no technical expertise
 
Review Date: December 23, 2006
Reviewer: MarketingStudent, Washington, DC USA
Internet Marketing and e-Commerce (Hardcover) by Ward Hanson, Kirthi Kalyanam appears to be a remake of Hansons Internet Marketing book; the main structure and writing style is similar to this groundbreaking marketing book from the 1990s. At that time the book was certainly interesting - several years later however one expects such titles to reflect the changes within the internet marketing industry. The book lacks references to technological changes, web metrics, search engine optimization and vice versa - as such i can not recommend this book to my students, it is simply out of date and of no practical value.
Horrible
 
Review Date: April 28, 2009
Reviewer: Kolo,
This his a horrible. Terribly outdated. It is very hard to study from since key terms and ideas are not highlighted or emphasized in any way. It is like reading a novel. I can't believe colleges actually use the book.

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