A lead generation website is a website which entices a site viewer to make an inquiry or express an interest in buying your products and/or services. Lead generation websites achieve this by persuading website visitors to call a phone number, fill out a form or set up an appointment.

Don’t let your business struggle without a lead generation machine.

Many business owners are busy running their business to really understand that a website that generates leads consistently will make a difference to their bottomline. Your website can capture leads for you 24 hours a day, 7 days a week, even when you’re closed.Imagine, having people asking for your product or service, without you having to buy leads or send out thousands of postcards with the hope of one buyer per thousand. There are people actively seeking your services or products.  Why not ask these people for their name, phone number, and email address?  

Then you could start sending out a monthly newsletter.

Once they share their email and name, you have an easy way to contact these new potential clients; not by bombarding them by email but a simple newsletter, you have a way to legitimately start a dialog with them.You can offer people valuable information in exchange for their contact details.That’s the idea of a lead generation web site in a nutshell. For a local service-based company, this can mean your phone will start to ring more and more often.

By having your website in a way PREqualifying your prospects, you only end up talking to people who are actually interested in what you’re offering, the rest will not call or if they do sign up for the newsletter they will unsubscribe. That’s ok. You actually want that. The people you have on your list are presold visitors who like you and trust you to advise them well. You become a trusted advisor. People trust your recommendations, they trust the motives behind what you say, and they see you as an expert. 

Building your business this way just makes more sense. By building your business base this way makes a lot of sense.

Now your business is “cooking with gas” and you’re seen as the professional or expert you are in your field.With the right lead generation web site you can target your perfect prospects, and spin your market niche to meet your needs and the needs of your website’s visitors. A website gives you the perfect publishing platform with which to build your client and prospect list, and position yourself as an expert. In this way your circle of influence grows, and business just simply becomes easier.

Filed under: Internet Marketing

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