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Online Marketing Inside Out (Online Marketing: Sitepoint)
 
Manufacturer: SitePoint
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Product Description

Online Marketing Inside Out is an invaluable book for anyone wanting to market products or services online - whether or not marketing is part of your job description. Small-business entrepreneurs and web-site owners will benefit from this information-packed book, as will traditional marketers with little or no experience of online marketing.

With so many potential customers online this book will show you how to reach and interact with them through podcasting, blogs, social networks, video, email, and contextual advertising. This book doesn't just cover the basics, it is inspiring reading for anyone looking for new ways to reach new and larger customer bases.

You will learn about:

  • The changing face of marketing
  • The new frontier of PR and media
  • Using your web site to generate income
  • Getting the most from the search engine crowd
  • Promote your message through socializing
  • Implementing profitable email marketing campaigns
  • Getting others to sell your products for you
  • Spreading your message through online advertising.

Editorial Reviews





"Online Marketing Inside Out is a great bridge between what's come before in online marketing and what's coming up and worth checking out. " Chris Brogan



"There's everything from social media to affiliate marketing to paid search knowledge there. Please do check it out. If you're hoping to use the Internet to promote your business, this book will come in handy." Jason Falls



"Online Marketing Inside Out" is a top-notch resource on the basics of online marketing. It provides a firm foundation from which ecommerce marketers can launch campaigns, and it can serve as a good starting place for more in depth research about any of the topics it covers." Practical E-Commerce



"If you've ever wanted to use social media to increase your traffic, set up your own affiliate program, or just explain the various online advertising options to clients, then Online Marketing Inside Out is a great starting point" Freelance Switch



"I highly recommend Online Marketing Inside Out as a reference point for people who want to get started with their online marketing efforts and for experienced marketers who might need a solid checklist to compare their existing campaigns against." Cory Huff - Sparkplugging



"Online Marketing Inside Out is a great book for those who want a no-hype understanding on the how and why of online marketing" Miles Burke



"The book explains that successful marketing involves steps summed up as: attract, engage and transact. However, equally important to executing a successful campaign is understanding the medium, whether it's email or FaceBook or a setting-up an affiliate program. A successful campaign will use that that knowledge and measure the results." yyztech

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Customer Reviews
Must Read
 
Review Date: June 25, 2009
Reviewer: Chrispian H. Burks, Huntsville, AL
I just finished reading 'Online Marketing Inside Out' and I'm already buzzing with ideas from the book. I've been building web sites for quite some time (14 years) and I've dabbled in Marketing, SEO, Social Media, etc. but I've always wanted to explore affiliate marketing, buying PPC Ads, email marketing... the list goes on. While each topic could easily be a book on it's own this book does a great job of covering issues in enough details to help you build a broad marketing plan that makes use of all the tools available to you.

Whether you're a budding marketing guru or just a developer who wants their projects to rank better, I think this book will help. It's well written, the layout is excellent and the material is easy to follow. You don't have to be a "web geek" to understand the topics covered and it's not a dry computer manual like some I've read. I would easily recommend this book to anyone who would like to know about Marketing online. I only wish this book was out years ago!
Online Marketing done right.
 
Review Date: September 20, 2009
Reviewer: Brittany R. Conner, LaGrange, GA USA
Online Marketing Inside Out is a book for anyone and everyone. It can teach and reach people across a wide spectrum, whether you have a background in marketing or not. It will inspire you to expand your business and directs you on the right path. It gives great pointers on how to build and keep a relationship with customers and/or clients. In my opinion, the techniques you will find in this book are foolproof.

The book has a great layout that it is easy to use. You can jump to a specific topic using the table of contents and index, but it also flows very well when reading it cover to cover.

Hands down, this is a great, must read book. You won't regret it.
Online Marketing Inside Out - A Must Have
 
Review Date: August 11, 2009
Reviewer: David C. Mcmillian, Atlanta, GA
Online Marketing Inside Out is the premier guide to a company's digital marketing efforts. Whether you are a small business owner or a part of a corporate marketing team, this book offers proven solutions to reach new customers and to expand your digital reach.

My favorite element of Online Marketing Inside Out is the framework of its content. You can read the entire book as a complete guide to online marketing or you can segment areas you are looking to improve within your company. Each section offer specific techniques to achieve the goal of the guide to increase your customer base. Along with pratical steps for each area of online marketing, additional resources are provided for a further examination.

Online Marketing Inside Out is a must-have for marketing professionals, executives, and business owners because it provides proven techniques to develop your digital presence and reach more customers. Bottom-Line: Online Marketing Inside Out will work for you becuase its working for me.
Invaluable for aspiring entrepreneurs, small business owners, and corporate executives
 
Review Date: August 12, 2009
Reviewer: Midwest Book Review, Oregon, WI USA
Selling on the internet is a core aspect of the modern business plan. It expands the marketplace for goods and services across the country and around the world. But online marketing has its own 'rules of the road' that must be mastered to be successful. That's why "Online Marketing Inside Out", an indispensable instruction manual and reference guide, is so timely and so welcome. The collaboration of SitePoint's marketing manager Shayne Tiley, and online shoe retailer Brandon Eley, "Online Marketing Inside Out" is a compendium of practical advise, insightful commentary, and basic information regarding the utilization of modern marketing techniques such as search engine optimization, email marketing, affiliate marketing, online advertising, the social media outlets, web site designs, and internet based public relations and media. Of special note is the chapter dedicated organizing together all the disparate elements of an online marketing plan. Thoroughly 'user friendly', "Online Marketing Inside Out" is very highly recommended and invaluable for aspiring entrepreneurs, small business owners, and corporate executives charged with the responsibility for designing, developing, and implementing a competitive and successful online marketing program.
Very Handy, very simple!
 
Review Date: August 16, 2009
Reviewer: J. P. Contreras, Costa Rica
Specially good for those of us with an offline marketing background, because it reteaches you marketing from a new angle. You don't have to be a marketer to understand this book. It's meant for everyone getting started in web marketing. I just wanted to point out that for some of us, and for our better understanding, many of the examples they use in the book are great analogies from the offline world, and we appreciate that!

It is definitely a must have for everyone who runs a business and wants to advertise online. Why? Because internet has changed and now the dynamics of the game are different than what they were in 2000? 2005?

The authors have done a wonderful job explaining everything very thoroughly and yet in very short precise chunks, so that readers can digest things more easily and smoothly. No jargon whatsoever. From beginning to end they put things in perspective in very simple words.

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