Posted by OnlineMarketingReview on 8 July 2009 filed in Internet Marketing
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| Online Marketing Techniques for Real Estate Agents and Brokers: Insider Secrets You Need to Know to Take Your Business to the Next Level |
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| Manufacturer: Atlantic Publishing Company (FL) |
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| List Price: $24.95 |
| Sale Price: $18.21 |
| Availibility: Usually ships in 24 hours |
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Product Description |
| In this groundbreaking new book you will learn the secrets of top producing real estate agents and brokers and how they use the Web to market listings and get new clients and listings. You will learn how top agents and brokers are taking their business to the next level by using low cost and highly effective methods on the Internet. Learn how to take advantage of new marketing systems so you can connect with today's Internet savvy real estate consumers. Learn what Internet consumers want most and how easy and affordable it is to provide. This new book will show you how to build, promote, get new clients and sell your listings using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success. Learn how to generate more traffic for your site with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search engine strategies, the insider secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web design information, search engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing. |
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Product Details |
- ISBN13: 9781601381262
- Condition: New
- Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
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Customer Reviews |
 Great |
| Review Date: December 22, 2008 |
| Reviewer: , |
This book is very appropriate for what is going on in the economy right now. It addresses topics that concern everyone such as real estate agents and even potential homeowners. This book is right on point with what consumers are looking for in a website when browsing for a home.
This will be very beneficial to real estate agents and brokers. It will help them to improve their sites to be more consumers friendly. There are even polls included in the book about what people want in a website. Search engines have become very popular and this author discusses how to create one that is effective.
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A fine pick for any real estate agent looking to transition to more online business
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| Review Date: February 15, 2009 |
| Reviewer: Midwest Book Review, Oregon, WI USA |
| Jim Kimmons' ONLINE MARKETING TECHNIQUES FOR REAL ESTATE AGENTS AND BROKERS tells how to learn marketing systems appealing to online real estate consumers, showing how top agents use low-cost, effective methods on the Internet. From selling listings with minimal costs to generating Web traffic and using proven tips and tools, this is a fine pick for any real estate agent looking to transition to more online business. |
Review of Dr. Karen Vieira's "Online Marketing Techniques for Real Estate Agents and Brokers"
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| Review Date: May 11, 2009 |
| Reviewer: Nicholas J. Katers, Milwaukee, WI |
Jim Kimmons' forward to "Online Marketing Techniques for Real Estate Agents and Brokers" was the perfect table setter for author Karen Vieira. The foreword bemoans buzz words and scams involved with online real estate marketing including "black hat" SEO. Kimmons is right to connect his focus on good sales technique in real estate with Vieira's "quick paced" and informational approach to online marketing.
Vieira's approach to online marketing for real estate professionals does not spare any detail. In Chapter Two "Creating Your Brand," the author spends time on the various messages sent by business card colors. Readers are treated to explanations of crawls, keywords and meta tags that are treaded on lightly by other authors. "Online Marketing Technique" does not assume the reader's prior knowledge of online marketing from the starter; rather, it helps build a knowledge base from chapter to chapter.
"Online Marketing Technique" is a fantastic investment for real estate professionals because of its staying power. The book offers checklists on developing a real estate brand, designing a website and creating online affiliates that will generate sales leads. Vieira challenges readers to create websites for each listing, use their personalities in professional blogs and head to eBay for real estate's hidden gems. This book does not unveil top secret information on marketing properties online; rather, Vieira blends traditional sales techniques with new technology in user-friendly language.
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Real-Estate for Today's World
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| Review Date: December 5, 2008 |
| Reviewer: Shizaquawn, Louisiana |
"Never judge a book by its cover." This old adage has never been more true than for Karen Vieira's new how-to book, Online Marketing Techniques for Real Estate Agents and Brokers.
The book's cornflower blue cover and fluorescent title font misrepresent the work as something akin to a get-rich-quick scheme or a "Real Estate for Dummies" walkthrough. Admittedly, I was turned off by the look and also by the knowledge that Vieira isn't a broker nor an agent, herself. She graduated in microbiology and lists herself as an entrepreneur - albeit one with a vested interest in flipping properties. The most outstanding qualification I could see to have her pen this book was that her husband is, according to the biographical information, an "Internet marketing guru."
My father is an independent real estate broker, so coming from a background of self-run businesses and real estate, I was understandably skeptical. In reality however, Vieira presents a compelling case. Her statistics about websites, sales, customer needs, wants, and ultimately how establishing a successful web presence will transfer to a more successful business are sound. She uses testimonials from successful agents around the country, and she has obviously done her research. The fact that she is not a broker or agent seems to help, rather than hinder. She is an outsider looking in, clear-headed in her criticism of the current market practices, and she makes fresh suggestions that have worked with her own business ventures and others.
The book is also easy to ingest, with clearly marked chapters and subsections that highlight each new topic. The end of each chapter holds a review of the most important material in case you missed it. Another helpful point is that she doesn't ignore the real estate agent or broker who would like to get their hands dirty and design their web presence from the ground up, instead of hiring outside help. Though she cautions against overloading oneself and offers a myriad of tips for finding web professionals, Vieira also gives all the tools and know-how needed to create and maintain successful real estate blog oneself. She explains how to optimize your html code, online advertising and search engine results, and she does so with succinctness.
I left the book impressed and intrigued. From branding to selling houses with eBay to hiring cheaper website help overseas, Vieira leaves no stone unturned when it comes to defining oneself in an increasingly online world. Though it runs a little long at 274 pages, Online Marketing Techniques for Real Estate Agents and Brokers is a comprehensive, well-written book that will be certain to teach a few tricks to even the savviest salespeople, and with a handy index, it makes a nice reference tool to keep on the shelf, as well. |
Real Estate Agents Learn How To Market Yourselves Online
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| Review Date: December 10, 2008 |
| Reviewer: Mike Hapstein, Jacksonville, FL |
In this book, Karen Vieira does a terrific work in explaining the phenomenal opportunity that real estate agents and brokers have to market themselves to their customers through the internet. The book goes through why exactly it is so very important that those in real estate use the internet as a marketing tool. Vieira talks about the various areas where you can market yourself and your company online and lays out how doing this can substantially increase your business' profit and grow your own salary.
Properly branding your business and yourself on the internet is well detailed in the book. This is really interesting and informative because it makes you think about how you want to be viewed by your current and potential customers. Online directories are also discussed. Where to find these directories and how to become a part of one are both explained. Vieira goes through which particular directories you should concern yourself with and which ones you should not bother with.
Additionally, there is a wonderful section on search engines and how important they are when marketing yourself online. Vieira does a great job in explaining the best way to put your website at the top of each and every the search engine's list. The book describes how to ensure that your competition does not sit in front of you when you are searched on the internet. There is also great information on how to set up your website and how frequently your website should be updated. Furthermore, web site slogans are discussed. Every possible aspect of selling yourself as a real estate agent or broker is gone through in this book. I found that the author's did a great job clearly explaining the topics discussed and the information presented was extremely helpful. All who are in real estate and wish to expand their business or better utilize the internet should definitely read this book.
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