Posted by OnlineMarketingReview on 10 July 2009 filed in Adwords, PPC
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| Scientific Search Engine Marketing: Strategies For Maximizing Your Pay Per Click Return On Investment |
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Product Description |
| Scientific Search Engine Marketing presents rational, scientific strategies for managing pay per click campaigns. It is based around two principle ideas: that split-testing is the only way to determine the most effective keywords, ads and web page copy; and that you should focus your pay per click budget on those keywords that generate the most profit per click or the lowest cost per conversion. This book shows the techniques that professional search engine marketers use to pick the best keywords and allocate budget accordingly. |
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Customer Reviews |
 Finally a pay per click book with strategies that work |
| Review Date: August 22, 2008 |
| Reviewer: Smith, USA |
| Jerry has written numerous publications on internet / search engine marketing, but this is his best piece yet. There's no fluff "get rich quick" scams, just practical, solid information on effectively managing your pay per click campaigns. Utilizing his recommendations have already increased my campaign performance! |
easy read for non-tech people
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| Review Date: August 26, 2008 |
| Reviewer: C. Bradshaw, |
| This is one of the best resources I've found for Search Marketing. It's easy to understand so you don't have to be web-savvy to really dig in and start getting results. It provides realistic ways of managing search campaigns that are fact-based and not just the typical hot air theories. |
Google AdWords Explained, the Basics
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| Review Date: December 13, 2009 |
| Reviewer: Jason L. Mcdonald, Fremont, CA 94536 |
If you are advertising on Google AdWords, this is a very good introductory text.
Some of the self-help available to you by Google is either hard to understand or self-serving. Google could do a much, much better job being helpful (rather than counting all their money from search), and I fear Google has gone the way of Microsoft.
The new interface to AdWords, for example, was designed by people from the Microsoft Vista team. The pompous programmers at Google are unable and unwilling to accept real user feedback about how terrible the new interface is.
But I digress. This book is a good "high level" overview to AdWords, and it can save you money by helping you refine your AdWords strategies. So I recommend it.
I am also involved in SEO (Search Engine Optimization), and AdWords can be a great complement to an active SEO effort, a subject not really touched on in this book. |
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