How to Succeed in Business by Breaking the Rules: A Plan for Entrepreneurs, by self-made millionaire Dan S. Kennedy, is an unorthodox blueprint for small-business success. It is based on the author's contrarian position that all rules are made to be broken, and is articulated clearly with colorful real examples drawn from the well known (Pulp [Read More]

For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the[Read More]