Did you ever notice that getting a site noticed by Google reminds you of when you first started dating and all the things you had to remember about first impressions? Here’s the scoep from an Austin SEO Company –  when you think about it, SEO is like dating etiquette guidelines for how your website stands a better chance of getting noticed by Google and the other search engines.

Let’s face it – we want Google to marry our websites and yet Google wants to date us and practically everyone else on the face of the internet. So it’s up to us to know how to best grab Google’s attention and keep it.

Hygiene

Hygiene is crucial, just like in the offline world. While we can’t actually give our website a shower or teach it to shave or cut its hair to look nice, there is such as thing as digital hygiene.

– You want every thing you talk about on your site to stand a chance for positive organic search engine results.

– Code your site to quickly pop up when it first loads onto a browser. First impressions mean a lot even in the Google bot world. If your site takes too long to load for Google, they aren’t going to let you near their customers. How long would you wait for a site to load? Use that as a guide for your own site.

– Make sure you don’t have HTML errors – these errors aren’t going to be visual errors necessarily, but they can be seen by Google. You can run your site through an HTML checker to find if you have any and where they are. You can even Google for the term “html checker” and find several to test.

– Make sure your links are working. Google does not like links that don’t work and it can see them even if you can’t.

Be Friendly

Make it easy for Google to see your site. If you’re doing a lot of flash development on your site – especially the first page – there’s nothing for the search engines to read. They need words. So if you neglect this point expect Google to not give you the time of day No matter how pretty you are, Google can’t see you without words.

Be Yourself

Like in real life, if you are being yourself you may not have a million friends but the ones you have will really be your friends.

What do I mean about being yourself? Well it means knowing what your website is really about and using that information to your benefit.Know your keywords – don’t try to make every page or the home page of your site reveal the entire function of your life, site or business. You need to think in terms of one maybe two terms a page and optimize your page and its content for that keyword.

Focus on adding pages or posts and then optimize those for that one search term.

Google LOVES the clarity and simplicity of that. If you use so many terms on a single page Google thinks the first one is the most important but when it sees the second one it adds a little weight onto that one and same thing to the next one. Pretty soon NONE of your keywords has adequate weight for Google to “take you to met the parents” on Page 1.

Your Friends

At some point when you’ve been dating long enough, you might acquaint your friends to your date. Google sees links from other websites to your site as “friends” of your website.

Much like you did in your early dating, if you introduce your friends to a new date too soon, it often has a negative result on the relationship. When it comes to Google if you were to suddenly have 1000’s of links to your brand new site, Google would be highly suspicious. So if you’ve been around for a long time Google is comfortable and that makes sense to Google and you won’t spook anyone. But if you’re brand new and you appear to be the man of the hour without any previous introduction?Not likely unless you were doing something on purpose to make your site appear more popular than it could be And then Google will stop returning your calls and putting your site further back in the search results.

What’s interesting about Google is that it actually cares about the quality of those other sites. Google wants you to have friends because it means they aren’t your only connection to the outside world. Google can relax a little – that you’re not just dating Google for the rankings.

Find out who Google thinks are the cool people and go hang out with them.

Google loves active social sites – its a bit like dating a high maintenance date – they want you to look good to them at all times and go dancing every night.

You or rather your website needs to stay in shape, be interesting, be its own person and know that if you’re cheating, Google will dump you on the dance floor.

Filed under: Internet Marketing

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