Posted by OnlineMarketingReview on 5 July 2009 filed in Internet Marketing
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| Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas |
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| Manufacturer: McGraw-Hill |
| Customer Rating: |
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| List Price: $16.95 |
| Sale Price: $11.53 |
| Availibility: Usually ships in 24 hours |
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Product Description |
More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person. - More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
- Cross-referencing of categories to jump-start creative thinking
- A crash course in basic copywriting techniques
- Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more
Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell. Find the perfect words and phrases to win over customers Grabbers that get attention:
No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into... Descriptions and benefits that create appeal:
Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft * Clinchers to win over your customer:
Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee Special strategies that seal the deal:
Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift |
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Product Details |
- ISBN13: 9780071467858
- Condition: New
- Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
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Customer Reviews |
 The most-used writing reference tool on my bookshelf |
| Review Date: May 29, 2006 |
| Reviewer: Janice King, www.writinghightech.com |
| "Words that Sell" has long been the most well-used reference on my bookshelf ... I use it more often than my thesaurus. It is particularly helpful for finding just the right adjective, which is key for any kind of promotional writing. |
Words at your finger tips
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| Review Date: November 5, 2006 |
| Reviewer: Alistair Gray, Sydney, NSW Australia |
What a help this was in writing direct marketing copy and in setting up a web site. Broken down into categories it enables you to find positive words and phrases to fit any situation.
Any copy writer, marketing manager who doesn't have this book by there side must have rocks in their head. It is a quick easy to follow guide that can safe you heaps of thinking time.
Recommended |
Quick reference guide to effective attention grabber selling
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| Review Date: December 4, 2007 |
| Reviewer: Mark F. Braun, Norridge, IL |
This updated version of Bayan's book will become a worn-out friend for all of your SELL! copywriting. Whether you are running a small business, a restaurant, a dry-cleaner, or writing advertising copy, steal it from here: it all WORKS. words, terms and bursts that are categorized and ready for picking.
Start pumping up your menu, advertisement, signage or dull-as-dirt technical-but-dead copy and start generating SIZZLING SAVORY SALES MATERIAL LIKE A PRO!
Mark Braun
Associate Publisher
Food Industry News |
Best Marketing Copywriting Book - Period!
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| Review Date: July 29, 2008 |
| Reviewer: J. Tatman, |
| This book is a copywriter's best friend. I don't know what I'd do without it. I use it ALL the time at work. Some of the pages are even getting worn! I wouldn't live without it. It has paid for its self a hundred times over. It has a very easy to understand layout, and I love the "Snappy Transitions". It's a life-saver. If your a marketing copywriter thinking about buying this book, do it! It's the best decision you'll ever make. |
Awesome Tool For Any Copywriting Arsenal
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| Review Date: February 28, 2009 |
| Reviewer: Risa, |
| If you could only buy two books on sales writing, make sure this is one of them. It's an excellent tool filled with choice words to ease you out of a brain fart and get your sales piece flowing. |
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